Exploiting the power of content and social media marketing can help you enlarge your audience and your clients drastically, however, starting without a minimum of experience or even a single tip can be difficult.
It is of fundamental importance to understand the principles of social media marketing: from the maximization of quality to the increase of your online points, adhering to these 10 laws will help you build the foundations of what will serve your customers, your brand and – perhaps most important – your goal.
1. The law of listening
Success with social media and content marketing requires more listening and less talk, so read the online content of your targeted audience and participate in discussions to understand what is important to them and only then can you create content and highlight those conversations that will add value instead of boring the life of your audience.
2. The law of focus
It is always better to specialize instead of being a whole doing, as a highly targeted social media and a content marketing strategy with the aim of building a solid brand certainly have more chance for the success of a strategy that tries to please every whim of the customer.
3. The law of quality
Quality attracts quality, so it’s better to have 1,000 online users who read what you write, share and talk about your content to their audiences, and 10,000 users who disappear after reading a content only once.
4. The law of patience
Success with social media and content marketing does not come overnight, and although it is possible to capture light in a bottle, it is even better to strive to achieve the impossible for results.
5. The law of composition
If you publish good quality content and work to build your online audience of quality followers step by step, they will share them with their audiences on Twitter, Facebook, LinkedIn, on their blogs and so on.
Discussing and sharing your content will get you new points for search engines like Google, so you can find them by keyword. This way you can cultivate hundreds or thousands of potential ways to find people online.
6. The law of influence
Take some time to find online influencers in your industry who have quality audiences that can be interested in your products, services and business: connect with these people and work to build relationships with them.
If you can be on their radar as an authority and an interesting source of information, they could share your content with their followers, so as to put you and your business in front of new audiences.
7. The law of value
If you spend all your time on social media promoting your products and services, people will no longer listen to you: instead you will have to add value to conversations. So focus less on chatter and more on creating great content and developing relationships with influencers. In this way, over time, these people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The law of knowledge
You will not ignore someone who reaches you in person, so don’t ignore anyone even online. Building relationships is one of the most important parts for achieving social media marketing success, so try to always know each person who reaches you.
9. The law of accessibility
Don’t publish your content and then disappear, be available for your audience! This means that you will have to constantly publish content and participate in conversations: followers can be vulnerable and could replace you without thinking twice if you disappear for weeks or months.
10. The law of reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them, so you’ll have to take the time to focus on sharing each other’s content and spread the word for them.