Maximalist web design is a true antithesis to the so-called clean and minimal era. Big, bold colours, vivid typography, layered imagery, and lots of animation. If all is done well, the site comes across as confident and sticks easily with visitors. However, visitors will dislike the messy design if executed poorly. Here’s how to avoid a bombardment of visitors with a maximalist web design:
- One goal per page
Establish what the role of a page is: make an appointment, sell something, collect an email, or read about one or more products. Maximalism should serve that purpose, and not oppose it. For Web Design Swansea, visit https://www.accent-adc.co.uk/service/web-design-swansea/
- A powerful visual hierarchy
Even busy pages need order. Headline first, write a headline, and place it in the upper area. The main benefit of this is a solid call to action, eye-catching sizing, and spacing contrast finders.
- Limit your “loud” elements
Pick a couple of statement traits (eg, chunky blocks of colour, oversized typography and illustrated symbols).
- Keep navigation simple
Maximalist styling still means achieving simple menus and buttons that are visible. The visitors should not have to fish through to find “Contact” or “Buy”.
- Give content room to breathe
Maximalist doesn’t have to mean cramped. This one goes without saying – although there are a few scattered examples around that, if not filled between sections, will make the design appear rushed or ragged.
- Check readability on mobile
Large fonts and tiers of visuals can shatter quickly on small screens. The best way to test this is on a phone.
Maximalist design can be a stroke of genius for creative brands and confident businesses. Bravado with intention, and yet relaxed in the right moments.
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