How to Spot and Avoid Cyberattacks on Your Small Business

Many small business owners are mistaken in their belief that it’s only the bigger companies that are targeted by hackers. But while the large companies tend to make the news more often, the truth is that smaller companies make easier targets, and tend to be attacked more frequently. Hackers prefer small businesses since they often have less stringent security measures in place and tend to be easier to breach compared to big name brands that can afford huge security measures. So, what can you do to prevent and spot potential cyberattacks on your business?

Why networking is important for businesses

Networking can be incredibly important marketing tools for businesses. It is often a way that new businesses will develop their relationships with others as well as building the awareness of their brand. The thought of attending a networking meeting with numerous other well established businesses can be incredibly daunting, however there are a number of things you can do to help make this first meeting less stressful.

How To Publish Your First Book?

All young authors, poets, or writers, long to see their work published. The first step after the completion of the work is usually to send the typescript to the big publishing houses, unfortunately, without receiving any response, and when they respond, after months and months and the response is almost always negative. The typical answer is: “Your book is beautiful, but currently our editorial plans do not include …” and sometimes add “later we will examine the possibility … keep in mind … we will inform you ...”. The truth is that most of the big publishing houses prefer to invest in big names of established authors because they claim that a young author’s book is difficult to sell, while books written by television personalities, by professional writers, especially those who attend broadcasts show, and again those written by great foreign writers already proven by billionaire sales, etc., etc. are certainly far more marketable.

In the UK hundreds, indeed I would dare to say thousands of books a day are published and even the bookstores, given the choice, do not dedicate space in their premises to unknown artists, they reserve the space available for the books they hope to sell, that is, those who have a good chance to be requested by customers.

Only after having ascertained the impossibility of seeing the work published by a large publishing house, the author decides to turn to a small publisher, and many times, they rely on publishers who publish the book only and exclusively for a fee. Even among the small publishers, there are serious ones, and those who are not serious can be dishonest or even scammers. Therefore, we advise the young author to be very careful in the choice of Book Publishers for New Authors and in any case avoid publishing houses that ask for considerable amounts for publication.

First of all, the Author must ascertain …

  • If the publisher is regularly registered with the Chamber of Commerce.
  • How long has been in business and professional background?
  • If they do not have a shop window on the Internet, have a sample book sent to you to understand the quality of the paper and print.

The author must pay attention to the publishing agreement, here are some things that must be expected to be indicated in the contract …

  • Number of pages (very often missing);
  • Format of the book (i.e. cm.);
  • Type of paper (weight, type, and possibly brand);
  • Cover (weight, number of colors with which it is printed, the possible cost for inserting the illustration); How many colors is the illustration? It is common ground that the illustration must be provided by the Author or in any case approved by the publishers;
  • Illustrations! Know if a supplement is required for the possible inclusion of illustrations (photos and/or drawings) in the book. For illustrations in black (or in the same color as the text is printed) there should be no surcharge
  • Cover price;
  • A number of copies that the Author will receive in exchange for contribution (there are even those who ask for a press contribution and then if the Author wants copies them makes them pay at the cover price without even a cent discount!)
  • Get at least one sample of a book published in the same series sent
  • Expect that the work is marked with the code because in this case the book will be inserted on the website, which happens automatically if the work has said code.

Distribution

Many publishers promise a national circulation with copies that will be sent to various bookstores around the peninsula.

All this is false because this is not the case. In truth, booksellers only accept books that they have ordered or reserved. If unsolicited books are sent to them they put them in a corner.

First of all, we must bear in mind that the book (beyond any romantic consideration) is a “commodity”, the publisher is a “producer” and the bookseller a “shopkeeper”. And no manufacturer sends goods to a merchant that has not been requested!

How diffusion typically occurs?

The publisher usually sends one or more copies of the book with a brief description of the work to the distributor who inserts it in its own catalog which is sent monthly to bookstores throughout the UK. Booksellers can now reserve copies. This happens, remember, only for books that have a good chance of being sold. Just for information, some distributors are accredited in hundreds of bookstores throughout the UK to which they send books on consignment with the commitment by the bookstores to display them in their windows and shelves.

All the books published by official publishers are gradually reviewed, which is constantly updated, and in the “Catalog of books on the market” which comes out every year. In this way, if a reader asks any bookshop for a book published by a qualified publisher, the bookseller can obtain it by sending a fax to the distributor or directly to the publisher. Therefore, books published by qualified publishers can be purchased in all bookstores. The catalog of books on the market, as well as in bookstores can also be consulted in many libraries.

5 Tips for Building a Strong and Diverse Workforce

These days, diversity in business isn’t just a matter of legality and equal opportunity – it is also a matter of survival for your business. Whether you like it or not, we live in a more globalized community. Your business may physically be in one part of the world, but its global impact is far-reaching, which means that you don’t want to be stuck in the past. If your business becomes a dinosaur to the consumer, your business will undoubtedly turn into a fossil. This process is irreversible and irreparable. Not only that, but a more diverse workforce is a stronger workforce, which could only mean positive things for your business. In fact, you may see your business grow as a result.

Here are five tips for building a strong and diverse workforce.

Start at the top.

If you are the owner of a business, a stronger and more diverse workplace starts with you. You need to lead by example and you need to take charge. This means that you need to recruit managers and executives that believe in diversity and bestow those beliefs and commitments into the hiring process. By starting from the top, you can instill the idea of diversity as a positive force throughout your entire business and workforce.

Open up channels of communication.

By opening up channels of communication, you can break down barriers and walls. If a diverse workforce could be the saving grace your business needs, breaking down these walls may be more important than ever. So, make sure that you open up channels of dialogue – not only with managers and your human resource department but also with employees. You want to eliminate expectations, standards, and stereotypes when it comes to certain people. The only focus should be a high standard of success and working together as a team.

Advertise your business as diverse.

If you want to become a workplace where the most talented people can thrive, you need to open your business up and let people know that you are accepting of people from all walks of life. If your business closes itself off, it will be hard to attract the talent your business needs. In some industries, this could be a matter of life and death.

Visit seminars and learn from the experts.

If you search ” best practices” you will find a whole host of resources when it comes to making your business a stronger and more diverse workforce. Not only will you learn why diversity is important, but you can also see charts, graphs, and studies that show diversity isn’t just a fad – it is a critical part of the workplace in the 21st century.

Eliminate old problems.

If you have certain aspects of your business that are hindering its ability to be more diverse, you want to make sure to eliminate those hindrances. These can be old practices or employees that may not carry the necessary values your company needs to succeed. In the end, it may be a messy process at first, but – as they say – you can’t make an omelet without breaking a few eggs.

Green marketing and eco-branding: environmental sustainability in your company

Do you want to spread a “green marketing” culture and make your contribution to environmental sustainability? Why not let your potential customers know?

This is “green marketing”: spreading and advertising all the best practices you apply every day to win new customers and push those you already have to commit to a better world.

How many types of lawyers are there?

If you have ever needed legal advice and finished without being very clear on how to get it or what types of lawyers to consult.

Below we detail all types of lawyers in addition to their usual field of action.

Once you are clear about what type of lawyer is the right one for your case, it will be much easier for you to achieve success in the next legal advice or process.