How to promote small business in a local event

The question in the mind of every owner of a small business is how to get on everyone’s lips. Regardless of the size of your marketing budget, it takes a lot of time, effort and creativity, to obtain new clients. Fortunately, you can take advantage of the big events to gain momentum. For this, we give you 8 incredible ideas to promote small business in a local event. 

Your community is the best source of local marketing ideas for small businesses. If your biggest obstacle is driving traffic to your business, events such as fairs, festivals, and conferences have a lot to offer. Get a list of the events that your customers attend, and embrace the opportunity to promote your brand face to face with your consumers.

8 incredible ideas to promote small business are given below

  1. Know audience
  2. Investigate profitable events
  3. Decide how much to get involved
  4. Become a sponsor of an event
  5. Organize your own raffle
  6. Gather consumer information
  7. Promote the event on social networks
  8. Experiment and learn

1. Know your audiences to promote small business

Investigate which local events are the ones that interest your clients. Travel and government websites are great places to find event calendars. If you sell food or crafts, almost any fair or festival is an excellent opportunity. But if your niche is very specific, think about how your clients use their time. What is it that excites you? What items do you need before, during and after the event?

Sponsoring a bicycle race or a local stunt show would be perfect for a bicycle salesman. A T-shirt seller would make a lot of money at a music festival or comic convention. Keep reading….. Sponsoring a bicycle race


2. Investigate profitable events to promote small business

Do not waste time and money in an event that nobody wants to go to. If organizers expect 300 people and only 50 arrive, you may not contact enough customers to justify the cost. So it’s better to get involved only with events that you’re sure of, there’s an important attendance record. Contact the organizers to know:

  • How often do you organize the event?
  • The average attendance rate in recent years.
  • The typical demographics of the attendees.

It is also a good idea to ask the percentage of attendees who come from other cities. You may prefer to be part of a different event if you can only serve local customers.

3. Decide how much to get involved to promote small business

Do you plan to buy the space of a stand, or just take advantage of the traffic of the event? If you choose the first option, talk to veteran participants, about what is the best way to excel in the organization’s place of the event. They usually have great advice about the best way to use the signs to direct people to your location, or the best location for your stand.

Make a list of everything you’ll need the day of the event, and order the supplies well in advance. Remember that most local businesses will buy their own supplies to prepare for the big event. So you do not want to get into trouble looking for an important item at the last minute.

Even when you are not involved in the festivities, you can get additional traffic from tourists and locals who are in the mood to spend. If you will not be at the event venue, plan creative ways to drive traffic to your business. For example, it offers a discount or a raffle entry for anyone who shows their event ticket. Take advantage of the traffic of the event

4. Become a sponsor of an event to promote small business

Sponsoring an event is a way to make many people know and see the name of your company. The best part is that a sponsorship does not have to take a big chunk out of your budget. Normally you have two options: fixed scales of sponsorship or donations.

Evaluate the costs and benefits of becoming a sponsor. Ask an organizer for the details of each package and exactly how your business information will appear for the attendees to see. At the highest level of the sponsorship scale, you may get ads for a full page in the event program, signs at the venue, a prominent stand, and mentions on the radio. When this is the case, get a written contract to make sure you get the exposure level you want.

Do you prefer to make a donation? Give a product or service that has the potential to bring you repeat purchases. The data you have collected from customers can be very helpful in these cases. Take a look at your past sales until you find popular products that generally open the door to future purchases.

Another option is to donate the space or place for the event. Organizers are always looking for ways to reduce costs, especially when it comes to events that take place in several places simultaneously. If you own the space, you have even more opportunities to place your ads in highly visible areas.

5. Organize your own raffle to promote small business

Regardless if you are part of the event or not, the draws are a way to let you know, using little money. Now, you may be thinking, “I do not have exciting products.”I do not have products that are easy to pack and deliver.”

Does not matter. All products have value for the right customer, so focus on selling your services as an experience. Think beyond physical products. Imagine you own an impressions company or a small accounting firm. Raffle a consulting session or an introductory package.

Do not be discouraged if it takes a little longer to find the right method or the ideal product to get around. The goal of local marketing is to put a human face and give a personality to your business. Let’s say you’re about to open a personal training business. A fun way to reach your customers is to place a stand with water and snacks in a marathon, sports event or musical show. Give healthy snacks to customers who are willing to take a picture doing their favorite muscle poses.Stand with water and snacks in a marathon

6. Gather consumer information to promote small business

Tracking clients is the key to obtaining repeat purchases and referrals. Customers are often bombarded with all kinds of marketing at major events, so they tend to easily forget the vendors. Find an efficient and respectful way to gather your contact information.

Many people do not want to hear about your company for 20 minutes, but they do not mind leaving your business card. If you give them a gift from your company, ask them to leave their business card in a vase in exchange. Print your own business cards and make sure they include all your contact information online, so customers can track all your accounts.

If you sell to the public, try to collect phone numbers and email addresses. If your customers are mainly companies, team up with other vendors to exchange new contacts. Choose business owners that are not your direct competitors. That way, you can do less work and still reach potential customers, even if you do not know them through the event.

7. Promote the event on social networks

Take local marketing to the next level using social networks. Twitter, Facebook, YouTube, and Instagram are excellent places to create interest. Visit the Twitter events page to find popular hashtags. Hashtags are short phrases or words that identify topics that are trending. By using the hashtags of the event, you can get the attention of any of your followers. Imagine the impact when it comes to an event with thousands of followers.

Consider creating promotions that track and culminate in the event that can work anywhere you choose. Offer a discount or small gift for sharing your tweets, photos, videos or any other type of content. At the same time, give people a reason to stop at your booth during the event. After all, the goal of attracting attention is to increase your sales.Promote the event on social networks

8. Experiment and learn to promote small business

Local marketing requires a lot of practice. But do not worry; it becomes easier as you interact with your community. Make sure you have friendly and fun staff working during the event; good energy usually makes all the difference. The most important thing is to focus on what makes your products special. When you have something unique to offer, it is very easy to create incredible marketing ideas for your small business.

We hope you will like these ideas to promote your small business. We want your comments and suggestion to improve our ideas. Thank you and have a great day!


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