Installing interactive displays is a good idea for your retail space. We are a technology-loving species that also has a strong desire to communicate. Combining these needs will result in higher engagement for brands, which is always a good thing. Consumers are attracted to new, innovative and exciting technology. The desire for interaction is also a standard among populations who rely on their mobile devices.
Buyers are more savvy today than ever before. When it comes to in-store purchases they seek out rich product information that will help them make informed decisions.
You may want to consider an interactive retail display in your store for a number of reasons:
- Interactive displays are the perfect entertainment for consumers.
Around 70% of female and 50% of male buyers see shopping as entertainment. They continue to seek new ways to entertain themselves. Interactive retail displays can help you achieve this. Many top global brands use augmented reality in their retail environments to create that kind of entertainment. For Customised Signage, visit https://treaclefactory.co.uk/services/signage
- Interactive displays can help to increase sales by “slowing down the shopper”.
By allowing customers to stay in the store for longer, interactive displays help extend customer engagement. This longer engagement strengthens the relationship between the brand and the customer. Did you know the longer you take to shop, the higher the amount you will spend? Store owners should take note.
- You can also personalise your experience by adding additional information.
Displays allow consumers to customise products, see how they fit into their lives, and check stock levels immediately. This is something that the consumer is very comfortable with.
Leave a Reply