Did you know that 75% of people do not bother to click past a search engines’ first page? The average person focuses only on the first five entries on a search engine result page (SERP). So, in other words, failure to rank high on SERPs could spell disaster for your business, especially these days when more and more money-making ventures are operating on the web due to the ongoing pandemic.
Fortunately, there are steps that you may take to increase your chances of dominating SERPs. One of the most effective of the bunch is keyword research for SEO, which is best done with certain tools designed to carry out the investigation for you.
If the goal is to keep your business afloat, a high SERP ranking is a must. Keyword researching can help ensure that your target audience will see your products or services. Especially because no one has the time and energy to check out the other search engines’ pages, making sure that your business is on the first page can spell the difference between generating sales and profits and closing up shop. Here are some tips to help you with keyword research:
Keeping the Audience Engaged
Refrain from posting any content on your website. When running an online business, it’s of utmost importance that you produce content relevant to the people you are catering to. Otherwise, you will fail to grab the attention of those interested in what you have to offer, which is not good for your money-generating endeavor.
By researching carefully, you will have an idea of which keywords you should focus on. Build your content around them for a boosted SERP ranking and increased organic traffic.
Spending Your Time Wisely
When appearing on the first page of search engines, it’s not just the time of your target audience that you are conserving. You are also conserving your time, which is precious for any serious online business owner. Especially if you are taking care of your business’ many aspects yourself, using your time wisely is necessary.
This is when the sheer importance of keyword research comes in. Especially when you arm yourself with the right tool, you can save yourself from the need to waste time creating content that won’t contribute to your venture’s much-needed success.
Utilizing Long-Tail Keywords
Is your business a part of a highly competitive industry? Then your products or services need to stand out and be seen by your current and prospective customers. A way to do this is by taking advantage of long-tail keywords, which is something that many owners of online businesses fail to make use of for lack of knowledge and experience.
Just like what the name suggests, long-tail keywords are longer than mainstream keywords. One of the nicest things about them is that they already contain your headwords. What’s more, they provide answers to web users even before they are ready to buy.
Before You Go
Researching keywords can be done in an old-fashioned way. It involves searching for your competitors on the internet and then figuring out the keywords that tend to divert traffic to their sites instead of yours, which is synonymous with losing sales and profits.
Or you can use a tool that helps make the task not only simpler but also more precise. With the right tool, a high SERP ranking via the use of the right keywords is likelier.