In this competitive online world, websites need to undergo the redesigning process once every four-five years. Giving a facelift to your website by ecommerce web design Dublin agency Ryco Marketing requires a lot of planning as you have to decide what to keep and what to discard. Are you planning to get your website redesigned because of a few glitches you are facing in terms of functionality? Or maybe you want to add some information about the newly launched products, or you just want to give it an overall fresh look. The reason could be anything, but one thing is sure that you want your website to be just perfect and to be with the times.
Yellowpages.com went in for a website makeover and retained their patent black and yellow colour. The new design incorporated additional services to make the website user-friendly. Like yellowpages.com more and more websites are opting for re-designing because of localization as they are including content relevant to local areas.
Before taking a final plunge into website redesigning, it is always better to make a strategy in advance by answering a few questions and drawing several points you want your website to have. Whether you are setting up your website for the first time or giving it a facelift, these three points will help you in both the cases.
- Answer Why? Answer yourself why you are going in for a website redesign? Are you not happy with the way your website functions or you simply want to make product related additions? Have you entered into a new business, so a makeover is a must? Or do you feel that your website is not up to date with the present-day applications like animations and videos or is it just that you want different colours and designs for your website? This will help you figure out what exactly you want in your website and what you must eliminate.
- Do a Website Audit: Go beyond what you and your team think of the website. Does an audit help you know what attracts most of the traffic on your website, what leads to conversions and what causes the bounce backs? Find out the average time a user spends on your website and time of the day when traffic on your website is the highest. Is the content creating problems or the site functions are complex? With the site analytics and statistics, you will come to terms with the reality and will be in a better position to decide about the dos and don’ts for the face lift version of your website.
- Make a List of “Must Haves”: – Make a list of points that are essential from the business point of view as well as from a web presence viewpoint. Tell your SEO expert to choose the best URLs and taglines for better sales conversions. While redesigning a website, it is crucial that the web designer does not ditch previous links at any cost (These links bring all the past visitors back to you). That is the main reason why some experts are of the view that careless redesigning could prove to be dangerous for a company, as it may lose visitors who visited your site earlier.
Besides, you can also change the old CMS (Content Management System) and opt for the new one, where it is possible for you to make little updates like adding the photos, products and create new blogs. This CMS shows that your website is moving with the times.
Just analyse, what are the current keywords that help your business and how you could retain them in the newer version. A compelling home page leading to CTA (Call to Action) pages and providing all the information a visitor wants should be a priority, because a less informative home page leads to maximum bounce backs.
Over the last one decade, the significance of a website for all kinds of business owners has increased tremendously. It unlocks a new world of opportunities for a business, with a larger number of target audiences. You must remember that your website has to be informative about your business in the most convenient and comprehensive way, while losing no points aesthetically. So, keep the above-mentioned strategies in mind to redesign your website and you are good to go!