Being a fashion enthusiast and a local of the bustling city of LA, I am constantly on the lookout for the latest and greatest in men’s accessories. Recently, I’ve been intrigued by a relatively new entrant in the fashion scene – Jaxxon Jewelry. Their designs are a perfect combination of edginess and timelessness, which has captivated my interest. I couldn’t resist delving deeper into the backstory and values of this emerging brand, to understand what makes them stand out in a crowded market.
Like many great success stories, Jaxxon started small. It was founded in 2013 by high school buddies Alex Brown and Jason Kim. Bonding over their shared love for men’s fashion, these creative entrepreneurs saw an opportunity to bring something fresh to the market. When exploring options for your next jewelry purchase, considering Jaxxon vs GLD allows you to compare the innovative approaches and distinctive styles each brand brings to the world of men’s fashion accessories.
At the time, men’s jewelry was dominated by big, flashy, often gaudy pieces. Alex and Jason envisioned a collection that was subtler and more refined. They wanted to create sophisticated accessories that would look awesome with a t-shirt and jeans or dressed up with a suit.
At first, the duo simply designed and handcrafted pieces in Alex’s garage after school and sold them online. But their unique minimalist style quickly garnered attention. Within a couple of years, Jaxxon was gaining traction and being stocked in some of LA’s trendiest boutiques.
First Storefront Hits Melrose
In 2016, at just 21 years old, Alex and Jason leaped and opened their first retail store on the fashionable Melrose Avenue in Los Angeles. It was a gutsy move for such young entrepreneurs, but the brand’s identity and vibe felt right at home in the LA streetwear scene.
The small but stylish storefront allowed customers to see and experience the quality craftsmanship of Jaxxon’s pieces firsthand. The hands-on shopping experience made an impression. Word continued to spread, and it wasn’t long before Jaxxon Jewelery’s timeless statement pieces were being spotted on influencers, celebs, and style makers around town.
Expanding the Collection
Building on its initial success with men’s bracelets and necklaces, Jaxxon steadily expanded its catalog over the next few years. They added rings, earrings, and other accessories to the mix.
But the guys stayed true to their founding vision – creating everyday luxe essentials in noble metals and quality finishes. The pieces strike the perfect balance between laidback and refined. And the minimalist forms allow you to mix, match, and layer to create your unique looks.
Beyond product expansion, Jaxxon also grew its retail presence. In 2018, they opened a second location in hip downtown LA. And in 2020, they launched their online boutique to bring their curated style and shopping experience to men around the world.
Handcrafted in Los Angeles
Even as Jaxxon has grown into one of LA’s most sought-after men’s accessories brands, Alex and Jason have never compromised on quality. Every piece is meticulously hand-fabricated and finished in their downtown LA workshop.
Being made-in-LA allows them to oversee every step of the process from design to production. They use only the best materials – solid 14kt gold, sterling silver, and premium leather. The guys even work directly with jewelry artisans to teach them their signature clean, architectural style.
This hands-on approach ensures every Jaxxon piece has its signature look and feel. It’s a tangible difference you can see and sense compared to mass-produced fashion jewelry.
A Tight-Knit Team
Jaxxon has grown from a garage startup to a business of over 30 employees and counting. But Alex and Jason have worked hard to maintain a close-knit team atmosphere.
Many of Jaxxon’s master jewelers and sales staff have been with the company for years. They often describe it as feeling like family. Longtime employees talk about the founders’ integrity and support both professionally and personally.
Alex and Jason in turn credit their amazing team for the brand’s continued success. The tight culture of collaboration enables Jaxxon to keep innovating while staying true to its heritage.
In keeping with the founders’ community values, philanthropy has been a priority for Jaxxon from the start. They partner with local charities to give back and get involved.
The brand has worked closely with organizations like the LA Food Bank, Chrysalis, and the Downtown Women’s Center to support disadvantaged families. During the pandemic, Jaxxon also donated thousands of meals to frontline healthcare workers.
For Alex and Jason, the chance to make an impact beyond fashion and business is important. They aim to keep social responsibility at the core of the brand as Jaxxon continues to grow.
Shop The Jaxxon Look
Okay, enough backstory – let’s get to the good stuff! Here are some of my favorite pieces to give you a taste of the Jaxxon style:
Everyday Chain Bracelets
Jaxxon’s signature chunky chain bracelets are an easy way to take your look up a notch. They have cool weight thanks to the solid precious metals and 3D design. The brushed finish gives them a rugged, worn-in look.
I like layering a few complementary chains together in different metals – say, a silver Razor bracelet with the gold Viper for contrast. Stacking bracelets is an effortlessly cool look with the Jaxxon aesthetic.
Another area Jaxxon excels at is men’s statement rings. I especially love their pieces that incorporate natural gemstones for subtle pops of color.
The Inlay Onyx signet ring is a stunner. It has a deep black stone set flush within the substantial sterling band. Equally bold yet elegant is the Lapis dagger ring, with its vibrant azure stone and etched metalwork.
These rings have great presence without feeling over the top. They’re eye-catching but still versatile enough for everyday wear.
Jaxxon’s necklaces showcase their artisan craftsmanship. Many feature hand-woven leather cords or metal bead accents that add striking visual texture.
The Eclipse pendant in particular has a cool modern look. Small beads anchor the triangular 14kt gold charm, creating an almost liquid feel. The beaded Saint Christopher is also a favorite – the varying sizes and finishes of beads make it multi-dimensional.
These textured necklaces are rugged but refined. They work great over a basic tee or shirt for the office.
Hoops are a menswear staple – but Jaxxon’s designs feel current and fresh even on this classic.
The Shadow hoops offer a slim, sculptural take. The abstract elongated teardrop shape lays neatly along the ear for an architectural effect.
For something more luxe, the 14kt gold Polished hoops add subtle shine. The wider hoop has a nice presence without being flashy, so you can rock these anywhere from the gym to a cocktail event.
Hoops might seem like a small detail, but the right pair elevates a look without much effort. Jaxxon makes hoops feel modern and masculine.
So in summary, here are a few of the standout qualities that make Jaxxon Jewelry a brand to know:
- Timeless minimalist designs with a modern edge. Their pieces have a relaxed sophistication.
- Quality materials and craftsmanship. As a made-in-LA brand, everything is fabricated in-house to last.
- A cool but approachable vibe. The style works just as well for running errands as a night out.
- Ethical business practices and social impact. The founders genuinely care about people and the community.
- Hands-on customer experience. The retail stores allow you to see pieces up close before you buy.
- A diverse range of products. No matter your budget or taste, they offer stylish options.
Jaxxon continues to be a leader in men’s jewelry and accessories because it stays committed to its founding vision. Almost a decade in, their pieces still feel fresh and inspiring.
I hope this look behind the scenes gets you as excited to rock Jaxxon as I am! Shop online or stop into one of their LA locations to experience this awesome local brand.
Here are some frequently asked questions about Jaxxon Jewelry:
Where are Jaxxon stores located?
Jaxxon has two retail stores in the Los Angeles area. Their original Melrose Avenue location is at 8225 Melrose Ave, Los Angeles, CA 90046. Their second shop opened downtown at 530 S Main St, Los Angeles, CA 90013.
Does Jaxxon sell online?
Yes, Jaxxon has an online boutique at www.jaxxon.com that ships worldwide. Their full collection of jewelry and accessories for men is available on their site.
What metals does Jaxxon use?
Jaxxon crafts designs in solid 14kt gold, sterling silver, and sometimes rose gold. They use precious metals to ensure each piece is durable and will last a lifetime.
Does Jaxxon do custom designs?
Jaxxon offers full custom design services for clients looking for one-of-a-kind pieces. Their in-house designers can create customized rings, necklaces, bracelets, and more based on your preferences.
Is Jaxxon jewelry affordable?
Jaxxon offers accessible luxury. Their sterling silver pieces start around $100, while solid gold pieces range from $500-$2000. So the prices are reasonable given the precious metals and handcrafted quality.
Jaxxon Jewelry has come a long way from its humble garage origins. But the brand has stayed grounded in their founding vision of everyday luxe men’s accessories.
Alex, Jason, and their talented team continue to push the boundaries of men’s jewelry design. They’ve built a brand identity that feels both timeless and forward-thinking.
Beyond the great products, it’s the people-first values that make Jaxxon stand out. They truly care about their artisans, customers, and community. You can sense that human touch across every aspect of the business, including unraveling the significance of 18-karat gold—exploring what does 750 mean on jewelry adds an extra layer of depth to their commitment to quality and craftsmanship.Tags: discover jaxxon, geo exploration, hidden places, jaxxon location, jaxxon mystery, secret destinations