Having a website built by an Essex Web Design company is an incredibly exciting time, but there are a number of things that you need to think about in order to make the most of the site once it has been developed.
Functionality – it is essential to consider how your website needs to function, as this will determine how it is created. For example, eCommerce websites are created in a different way from brochure-style sites. You should also consider what actions you may want your visitors to take on the site. This could be encouraging them to sign up for your newsletter, contact your company or buy something directly. This needs to be built into the functionality of the website.
Aesthetics – the look and feel of your site needs to be pleasing to your ideal client. This is an important part of web design, and if you have already undertaken a branding exercise, you should know what colours you are going to use on the site and the tone of voice and language that is appropriate.
Security – all websites need to be secure, but if yours is going to be holding data such as people’s contact details and payment details, you need to ensure that you have a high level of security. This can be built into the site and could include having an SSL certificate placed on the site and other levels of security that is appropriate for your business needs.