Technical SEO is the optimisation of the technical elements of a website with the aim of improving the site’s visibility and performance in the search engine ranking positions. It should always be carried out by a specialist SEO Consultant Dublin way or one local to you, to ensure that it is carried out correctly.
This type of SEO focuses on helping to ensure that search engines such as Google and Bing can crawl, index and understand the structure and the content of a website quickly and effectively. This helps the search engines to then recognise a website and to rank it in the results positions.
Some of the key aspects of technical SEO include:
- Crawling and Indexing – this includes creating a clear site structure that is logical and that can be followed by the search engines. The URLS need to be organised and structured and an XML sitemap needs to be visible on the site.
- Speed and Performance – the time it takes a page to load is incredibly important. Poor loading speed will affect the search engine rankings as it gives a poor user experience. This is achieved by reducing code bloat as well as compressing files and optimising any images that are displayed on thesite.
- Mobile-friendliness – with an ever increasing number of people using mobile devices to search the internet, it is incredibly important that a website is optimised for mobile. This means ensuring that it displays correctly across different device sizes and that it is also responsive across devices.