If you want to promote your business or charity, then one of the best ways to do this is to go to an exhibition. There are plenty of these held all over the UK, often in specialist areas covering all sorts, from motoring to travel, and for a business this is a great way to get your audience to connect with you.
But once you have gone ahead and booked in your exhibition stand hire, how do you go about making sure that you stand out from the crowd? Here are some tips that could help…
Branding – Because places holding exhibitions tend to be busy, you want to get your brand out there so that it can be easily seen. Use certain words to let people know what you do, and how you can help them to promote an interest in your stand.
Space – You will have a certain amount of space to use, so use it wisely! If your area is too cluttered, this could look confusing, jumbled and off-putting to passers-by, and they will just go past. Think about how much space you should have to be able to speak to people and consider whether you need a counter area if you are planning to sell or demonstrate products to people.
People – A huge part of your exhibition stand of course are the people who are going to be running it. Friendly and approachable people who represent your brand well are essential if you want to generate interest.