How can you choose the best speaker for your event or conference? It is a critical decision that will affect the success of your event. This decision can make or break a conference, whether it’s a successful event that is the talk of the industry, or if you struggle to sell tickets. When booking a speaker, there are several important things to consider:
What are your main goals?
Start with the main objectives, theme, or topic of your event. Speakers are all unique, with their own expertise and experiences. It should be easier to choose a speaker that fits your event if you define what you want. Your choice is made by aligning the speaker’s type with your goals.
Plan your event flow
Energy levels fluctuate throughout the day. You can identify the style of a speaker to fit this flow by understanding how and why it happens. It will help to keep your attendees engaged and improve the flow of your event. Standard slots for key speakers include the first session, the lunch break and the final session. For advice from a Corporate Event Management firm, visit Parallel Blue, a leading Corporate Event Management company.
The opening speaker should be able set the mood and outline the overall picture. There is a drop in energy after lunch, so the slot should be filled by someone energetic and dynamic. The closing speaker should be able reflect on the day and repeat the key lessons.
What is your audience expecting?
Booking a speaker requires that you consider the organiser, the financial controller, and the audience. This last one is the hardest to determine. You will have a high success rate if you choose the right speaker. A big name speaker may not always live up to the expectations of an audience, but a less-known speaker can ‘wow’.
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