Top tips for choosing the right domain name

1. Opt for the .com Extension

When picking a domain name, it’s best to go with the .com extension. It’s the most recognisable and trusted domain ending, making it easier for users to remember and find your website. Although other extensions are available, .com remains the most familiar and professional choice for a business.

2. Keep It Short and Simple

Aim for a domain name that’s both short and easy to remember. A concise and straightforward name is not only easier for users to type but also more likely to stick in their minds.

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Avoid lengthy or complicated names so you make sure your site is user-friendly. A simple domain name also works best for word-of-mouth referrals. Six to fourteen characters is the most popular domain name length.

3. Avoid Hyphens and Numbers

Try to steer clear of using hyphens or numbers in your domain name. These can often lead to confusion and typing errors. A clean, hyphen-free domain name is usually more straightforward and less likely to be mistyped.

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4. Ensure It’s UniqueChoose a domain name that is distinctive and stands out from the competition. A unique name will help avoid confusion with other similar-sounding brands and make it easier for visitors to remember and identify your website.5. Consider Local Keywords

   If your business targets a specific region or area, consider adding local keywords to your domain name. This can help attract local traffic and improve your site’s relevance for regional searches, so it’s easier for people in your area to find you online.

   This can actually be quite complicated to get right, so it is best to speak to an expert at a brand strategy agency such as reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency to help you with this.

   6. Incorporate Relevant Keywords

   Including keywords related to your business or niche can be beneficial. It helps with search engine optimisation (SEO) and gives users an immediate sense of what your site is all about. Keywords can make your domain more relevant and increase its visibility in search results.