When you run your own business it can feel like you are constantly running around moving from one role to another, whether it is being the sales manager and getting income in, the finance manager and chasing unpaid invoices or the marketing manager and trying to get your brand out there, it can be incredibly exhausting and frustrating trying to get your business to a viable and successful position.
Marketing is one of the key ways in which you will help to get sales coming into the business and the best way to get your brand and business recognised. There are many elements to marketing but here are a few top tips that you may want to look into.
Think about your environment – if you are operating in a shop premises you may want to think a little more outside the box for your marketing. Your shop front is essentially a giant advertising board for your business and you need to make sure that you have your business name and logo displayed prominently. For Signage Exeter, consider Nettl, a leading supplier of Signage Exeter.
Make the most of social media – it can seem like most of our lives are consumed by social media but it is in fact a great tool for advertising and marketing your business. Depending on what product or service you are providing will affect which platform will work best for you but you have the choice of many, including Twitter, Facebook, Linkedin, Pinterest and Instagram. They all give you the ability to be able to connect not only with existing customers but also to place yourself in front of potential new ones.