Features Any Short Marketing Video Must Have

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Sydney is one of the top ten livable cities in the world based on the quality of life. Because of this, Sydney has become a major global city and a melting pot of different cultures. The multicultural diversity of the city has enabled many businesses to thrive within the city with businesses able to cater to the different cultural tastes of their customers.

However, startup businesses that want to compete with the bigwigs of the industry they belong to must find ways to have the edge over their competition. One way of getting an advantage is to hire videographers in Sydney who are experts in creating short videos that can be used for online marketing campaigns.

Why Use Short Videos?

People are generally lazy. In today’s times when information can be accessed at a rapid pace, people have become lazy in reading lengthy articles on the web unless it is necessary. People’s attention span grew shorter and shorter as more and more videos can be accessed with just the click of a button. On the other hand, people prefer to watch videos on YouTube. However, YouTube videos are bombarded with video ads as well. When a video ad is too long, the viewer may completely disregard the video he or she was trying to watch.

There is now a need for video ads to be as short as possible. Short enough that the viewer will not be annoyed for disturbing his viewing pleasure but long enough to get the message across. Here are some of the features that you need your video ads to have to be successful.

Keep Viewers Attention. A 2017 study has revealed that the average attention span of consumers for video ads have gone down from 12 seconds in 2000 to eight seconds. While some would call this number as a myth, there is still the reality that the attention span of people is waning. Because of this, there is a need for advertisement videos to become shorter so that the viewers can quickly assess the value of the video that they are watching. Shorter videos that contain “bite size” contents are easily digested by viewers and have more potential to become viral.

Cost-Effective.  When you hire videographers in Sydney, you may end up paying a large chunk of cash, especially if you are producing a lengthy video. Videos that are shorter than 10 seconds will require significantly lesser staff-hours to produce and therefore, will be more cost-effective.

Getting Your Message Across. Your video ads may be short, but it should pack a powerful message. Stick with words that will stand out and get to the point in the least amount of time possible. If you are having trouble constructing the proper message, videographers in Sydney may have staff that is experts in creating effective messages.

Expanding Your Reach. While you can run your lengthy video ads on YouTube, other video sharing platforms such as Vine and Instagram may not run ads that are longer than 10 seconds. By limiting your video ads to less than 10 seconds, you are enabling your ads to be accessed by viewers watching on different video platforms.

Gives Lasting Impression. Viewers that find a short 10-second video interesting will not mind replaying the video at least once to focus on the message. This willingness to replay shorter videos will help instill your message in the minds of the viewers significantly longer than you might think.

So, keep your video ads shorter, but your message clearer to have a successful marketing campaign.

Julian Carter

Julian Carter is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry. She is a multi-niche content chef who loves cooking new things.

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