For those of you who are new to advertising online, you may want to know what digital marketing is first.Digital marketing is marketing through social media in order to attract more customers and increase sales. This is all possible thanks to the internet.
Digital marketing is key for eCommerce. More businesses are beginning to sell online due to its speed and easy access to buy exactly what you’re looking for. Digital marketing is similar to traditional marketing, but it also allows you to advertise on eCommerce sites instead of just in store. Marketing has moved, so to speak, to the online world.
Evolution of Marketing
Today, it is rare to find someone who has never made a purchase on the internet at least once. As online purchases become more accessible, it has become more popular. In the early 1990’s, companies first began to create websites to show what kind of services they offered. Now, all companies have a website. Back in the day, these websites hardly had any information. No images would even be on the page. Now, thanks to digital marketing, websites have become the next best thing in advertising.
The greatest change was when web 1.0 was replaced with web 2.0. Web 1.0 is mostly informative, and explains the background and history of a company or service. With web 2.0, the service itself can be purchased online. Thanks to the technological development of web 2.0, a great step towards the digital universe was made. Digital marketing was officially born. Along with it were social networks, blogs, and forums. From this moment, collecting information became easier and more convenient. The internet began to share photos, videos, more relevant information. The internet was now being used for more than just a search engine.
However, it doesn’t just end there. We are now entering the world of web 3.0. This is where we introduce the latest technologies, and the most advanced internet yet. Web 3.0 introduced the cloud and other web applications. It is how we are able to communicate today. We no longer just computers, but also smartphones or tablets to access the internet. Although we may be getting ahead of ourselves, the web 3.0 could be referred to as the smart web in the future. This would be a world where we would no longer need complex operating systems.
Although it is incredible, there are still many companies that are still unable to innovate and are far behind in digital marketing. If they understood the numerous advantages digital marketing could bring to their business, they would have changed their minds a while ago. Take a leap into the world of innovative and competitive marketing.
What advantages does it offer over traditional marketing?
Being a channel that does not differentiate between large companies and SMEs, it can be considered as something even more valuable. Whatever market your business may be in, digital marketing will always be beneficial. By using the right marketing strategies, your smaller company can compete at the same level as larger competitors.
It is crucial for your business to succeed. This can happen by using the necessary technology in order to be able to develop an effective marketing strategy. According to the data offered by the Innovation Society (QuISI), only 44% of companies in Mexico, for example, were connected to the internet in 2014. What does this mean? Well, now is the time to innovate in your company and differentiate yourself from the rest. A virtual call center software can help you service your customers through an online world. You will be able to establish a connection directly with your clients in the simplest and fastest way possible.
Advantages of Digital Marketing vs Traditional Marketing
The advantages that digital marketing offers over traditional marketing is evident. Here are just a few of the advantages:
- Lower costs, if we compare them with traditional television commercials, radio ads, press, media …
- Possibility of knowing the profitability of the investment. This is thanks to the data that is collected in real time
- Better organization and control of marketing campaigns
- It allows you to use more effective strategies, and therefore generate more profit
- Greater flexibility for making changes or improvements
- Easiest way to connect with mobile consumers
Digital marketing will take your business to the top. It will introduce your products or services into the market with newer strategies. You do not have to purchase separate equipment, or constantly install updates. Simply by contacting a provider such as Fonvirtual, for example, can help you with your marketing services. Your company will triumph and your customers can receive the best services you have to offer by showing a presence in the digital universe.