Make winter a time for light!

As we enter a new year, we can look forward to the oncoming spring and summer. But are autumn and winter really all that bad? As the clocks go back in October, we can spend the winter months bathed in the warm light and rich colours of our homes. A time to hunker down and make the most of our cosy retreats.

Every October, the clocks go back one hour. The idea was first proposed by William Willett who spent his days trying to persuade people that putting the clock back was a good idea. People doubted it at first but then it was adopted in law in 1916.

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So how much light do we get in October?

The sun gives us about 11 hours of daylight on average and about 13 hours of darkness compared with the height of summer, which can be as much as 16 hours a day light.

During the day this reaches its lowest in December with the lowest level of an average of only eight hours to an average of 16 hours of darkness per day.

However, did you know that darkness does not exist?  There is only light. Scientifically, darkness is only the absence of light. Simply put, it is the lack of illumination.

We are all familiar with how a dimly lit room can make you feel a little gloomy or tired. In the same way, a light or ambient room can make you feel more awake or relaxed. Combine lighting with stunning fixtures like Ceiling Roses to get the most from your illumination. For a selection of ceiling roses click here

The great masters of literature, including Shakespeare himself often used the metaphor of darkness to evoke fear, as with characters such as the “prince of darkness” in King Lear.

We’ve all heard about “using the dark side of the force” in Star Wars, evoking the dark side of our emotions. And we are all familiar with how darkness can make us feel. We understand that darkness can affect our mood and brain to stop producing so much serotonin, or “happy chemicals”. So, knowing this, it’s important to get your winter lighting right.

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Autumn and winter are not to make us sad but to look at the bright side and how we can make our homes light, bright, welcoming and warm. The dark of night makes you appreciate arriving home to your warm, comfortable home. And of course, the delightful little lights that lift our spirits are a treat to see.

Adding lights and replacing bulbs helps to raise the overall lighting levels and in turn can lighten your mood! We need to be bathed in a warm glow to feel comfortable and relaxed. Darkness strips the homely feel of our living space. Even the most stylish elegant home can look sad in the dim light. Darker houses seem less friendly than the house that is well lit. Why not just add a touch of brightness?


Why It’s Better To Get Aluminum Sun Loungers For Your Backyard

Admit it, when it comes to sun loungers, aluminum is probably not the first choice that comes into mind. However, you should know that there’s a lot of benefits that you can get from opting to choose this instead of other outdoor furniture materials. If you’re still a bit hesitant about getting aluminum sun loungers for your outdoor space, here are some of the benefits that you get to enjoy should you opt to go for aluminum loungers.

Top 5 Reasons Why Electric Cars Are Becoming More Dominant In The Industry

Whether you are looking for a first car, or you are looking to make the switch, the appeal of the electric car is undeniable. But with several benefits as well as changing regulations, there could be a sudden surge in the production of electric cars in 2020 and beyond. In this article, we will be looking into why electric cars are becoming more dominant in the industry.

Check out These Key Tips to Make Your Store More Welcoming

When it comes to having your own business and shop, it is up to you to entice those buyers in and make sure they remain loyal customers. There are many different factors that can deter a customer from coming into your store, from an untidy shop front display, to the door being closed. It’s important to have a store that someone will shout about to their friends and family when they visit, and then this will ultimately lead to more customers and sales. Here are some important key tips to make your store more welcoming.

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Have a Bright Shop Display 

As a store, you will most likely have shop windows, so make sure to use them. If you have props and decorations in your shop window, make a clear separation from the shop items to make sure customers don’t move them around; make it tidy, make it fun, and most importantly make it a shop window that will make people stop and stare. Stick to the theme of important holidays and seasons, as this will allow you to advertise your store for free; on Christmas create a Christmas display, and on Easter create a fun easter shop window. You can even have fun vinyl stickers on the window to give it that extra piece of decoration.

Keep Your Door Wide Open 

When owning a shop, it is important to keep your door wide open for customers to come in; if your doors are closed, it won’t make your shop very welcoming, and it will ultimately lead customers to believe that it is closed. You can even leave a sign outside saying you’re open.

In winter months if you want to save energy and heating by closing your doors, make it bright and clear that you are open; include a sign on the walkway, and a big bright sign on the door – this will make it clear to customers that the shop is open. 

Make Sure your Shop is Accessible to Everyone 

When considering points to make your shop more welcoming, you need to keep those with disabilities in mind; is your shop entrance big enough to fit a wheelchair, and can they easily get around the shop? If elderly people have walkers or walking sticks, will there be precautions to minimise injuries? Mothers with prams may also find it a struggle to get around a busy cluttered store, so will you have space for them to leave their prams whilst they shop with their children? This is all about being inclusive and making sure you are welcoming everyone of all ages, backgrounds and disabilities. 

Give Your Store A Happy Feel 

If your shop is dull and drab, a customer will not likely stick around for long; be sure that your shop is bright and clean, and ultimately just make sure that it is a place that will appeal to your target audience. You could even play some fun Instore Music to lighten up the mood, this will really make customers feel welcomed, and they will find their visit to your store less boring – just make sure not to have the music on too loud so the customers can ask you questions.

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Be Happy and Approachable 

If shop workers are happy and approachable, it is more likely that a customer will talk to the worker, which will ultimately secure a sale – it benefits you to be happy. Be the first person to say hi to a customer and welcome them with a smile. If a customer looks like they are struggling to find something, ask them if they want any help, this will make you seem much more approachable; if they state that they don’t need any help, be sure to let them know that you are there if they need assistance. Body language is also an important factor in looking happy and approachable; when talking to a customer, don’t have your arms crossed, as this can make you appear unapproachable and defensive, instead have your arms by your side so you don’t look like you’re shutting yourself off – here are some more details on the ins and outs of retail worker body language.