What would become of digital marketers without free marketing tools?
They de-stress us, they help us organize ourselves, they allow us to squeeze as much as possible the presence of the brands we manage and in general, they make our life much easier.
Tools for Instagram: design
Instagram is one of the most visual networks, so having a careful image is essential. These tools will help you make your photos stand out.
Canva is a great application to get the artist you have inside without having to have specialized knowledge. The idea is to create the best images in the easiest way possible. To get it, you have various effects, icons, picture frames, defocused, stickers and more. You no longer have an excuse to not give an extra touch to your feed.
2) A Color Stor
This Instagram marketing tool is the ideal photo editor to add a touch of color to your feed.
This editor has more than 100 different filters and effects to help you make your photos stand out, and they’re super-cute! Although the basic version is free if you like it may be worth investing in some of its filter and effects packages, which cost between $ 0.99 and $ 2.99.
In recent years, the video has been gaining more and more weight on Instagram. So if you want to succeed in this network, we recommend that you use a good video editor, such as InShot.
InShot allows you to merge videos, add your brand, play music, unfocus the background and other super-useful functions. This will make it easy for you to polish your video posts or your videos on Instagram Stories. And in addition, you can also use this same tool for your photos.
4) Preview Presets
If what you want is not to complicate your life, but you’re fed up with Instagram’s default filters, this Preview tool is your solution. Presets provides 16 predesigned filters to create different environments in your photos: colorful, brown, grunge, natural … A very simple way to add value to your photos without having to suffer too much.
A very simple and intuitive free tool to create 15-second image galleries for Instagram. You just have to choose your photos and music and decide the time of passage of each image. You can also customize the transitions between them.
Free marketing tools for Instagram: management
These free tools for Instagram help you to have an active presence without complicating your life too much.
In an organic way, Instagram does not allow you to republish an image or video of another user in your profile. But, that does not mean that it can not be done.
The application that solves this problem is Repost. With this app, you can very easily, intuitively and mentioning the original author, publish a photo from another source in your Feed.
This way you can efficiently manage your brand, company or name in social networks.
HootSuite is one of the preferred marketing tools of digital marketers, as it allows you to organize your entire online presence, schedule and publish posts and view statistics from one place. Of course, you should keep in mind that due to the recent changes in the Instagram API, there are some options that are no longer available, such as following or stopping following users from Hootsuite. It is one the marketing tools for Instagram.
Later is one of the star applications when it comes to scheduling publications, and many bloggers, small businesses, and entrepreneurs use it. Your “free forever” plan allows you to schedule up to 30 photos per month. If you need more functionality, payment plans cost from $ 9 per month.
9) Instagram Feed Planner
A WordPress plugin that allows you to display images that any public Instagram account on your website. You can combine multiple accounts in the same feed or create separate feeds.
If you use WordPress, Instagram Feed Planner is a fantastic option to highlight your Instagram on your website and get more attention and followers. Continue reading- How to start your own business successfully -20 simple steps
The contest on Instagram is a popular choice for attracting attention and interactions. With this tool you can take advantage of the content generated by users, encouraging them to publish a photo with a hashtag to participate. The free version allows an unlimited number of contests and up to 100 participants.
Another option to organize contests based on Instagram. This tool creates an Instagram widget that you can add to your website and use to attract visitors to your account; For example, you can have them follow you or see a specific post to enter the contest.
One of my favorite tools to use on Instagram is Planoly. This allows you to manage, plan and schedule your Instagram posts from the comfort of your computer or your mobile.
Recently, the app has announced that it will automatically post on Instagram; thus releasing part of your time.
This nice tool lets you move the photos inside a dashboard so that you can create a cohesive feed. This is great if you have hundreds of images on hand and you do not know how to program them throughout the week so that they are as visually visible as possible. That is, the progression of photos is coherent in tonalities, brightness, and thematic.
13) All Hashtag
It is a hashtags search engine for different social networks, like Instagram.
Hashtags are everywhere and are the simplest and most direct way to find new potential users aligned with your brand, service or company.
From the keywords of your sector, this app generates different possibilities of hashtags for your publications. It is one best marketing tools for creating a tag.
For example, if you enter ” travel ” in the tool and select the “top” option, the app suggests the 30 most relevant hashtags that contain that word. Then, you can copy them and put them directly in your next photo or video.
Tools for Instagram free: Analysis
You already know the saying: information is power! These Instagram marketing tools help you know what’s happening with your account and analyze your environment.
This application allows you to get a lot of information about the activity of your Instagram account, the most effective publications and hashtags, the growth in followers and more.
15) Instagram Insights
A very interesting Instagram tool for company accounts, with which you can see the overall performance of your account and the result of your publications and stores and get information about your followers.